Home Reader S Preference Of Tamil Periodicals A Study

HOME READER’S PREFERENCE IN TAMIL PERIODICALS : A STUDY INTRODUCTION: The mass media has great potentiality in influencing and moulding the opinions of the people in developing countries where the susceptibility of people is found to be great. The primary reason for susceptibility has been illiteracy or semi literacy perpetuated by under development. First, the illiterates and semi literates living in â€Å"quasi immersion in reality† have not been able to form firm opinions on many subjects, which have set the ground for the persuasive power of the mass media. Any mass media stimulates interaction in primary groups such as the family. Interaction has, therefore, been greater in Indian society which mostly comprises of peasant nuclear families and joint families. Thirdly, the mass media itself, especially the print media, becomes the â€Å"text book† for many neo-literates and semi literates. Finally, the mass media in developing countries provide the â€Å" symbolized models† which form the materials for â€Å"obser vational learning â€Å" promoting â€Å" imitation â€Å" and â€Å" identification†. John Culkin has rightly observed that â€Å"Each media has its own language, audience, methods of production, economics and distribution. Each must be judged within these limits†. The Tamil periodical has had a significant history spread over 164 years since the publication of a monthly, the Tamil Magazine, in 1831, though it suffered discontinuity for nearly fifty years during the formativeShow MoreRelatedConsumer Buying Behaviour of Magazines7993 Words   |  32 Pagessubsided, therefore impartial reporting is a major feature of the Indian Print Media. The news you get through these outlets cannot be any truer. The newspaper with the largest Circulation in India is Dainik Jagran, having near about Two million readers. Next comes Times of India, an English newspaper, followed by Dainik Bhaskar, another Hindi Newspaper. India has a lot of regional newspapers and magazines as well in a lot of languages. Therefore there is something out there for everyone to readRead MoreA Study On Responsiveness Of Customers Towards Print Media And Deliverable Satisfaction10259 Words   |  42 Pages CHAPTER – 1 INTRODUCTION â€Å"A Study on Responsiveness of Customers towards Print Media and Deliverable Satisfaction† INTRODUCTION If you don t read the newspaper, you are uninformed, you are unexciting ; if you read the newspaper, you are well-informed and you are conversant. Daniel J Boorstin Today Newspapers are considered to be the best source of news and information. In many respects it is also a medium of communication among the peoples across the worldRead MoreMarketing Management130471 Words   |  522 Pages Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, AmericanRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesinfluence of prominent urban planners and architects— including Le Corbusier and the Chicago School—urban preservation and the city as the locus of global cultural development, and the ways in which slums and shanty towns have morphed into long-term homes and viable communities for perhaps a majority of urban dwellers worldwide in the last half of the twentieth century. Broadly conceived and remarkably comprehensive, Bonnie Smith’s essay provides an overview of the gendering of political and social